About Us

We are a new kind of digital partner.

Code is a company of specialists in design, technology, product delivery, business strategy, and coaching.

We wrap cross-disciplinary teams around your business to drive the outcomes you need to compete.

Making things, changing behaviors, driving effectiveness.

A different kind of company, part consultant, part craft experts.

Since the shift towards remote working, the roles and responsibilities across agency and client teams have never been more blurred.

When cross-business teams are working effectively, it should be hard to tell who works for who. Everyone aligned and pushing towards our clients ambitions.

our services

Our Services.

We foster human connection through insightful strategies, sophisticated design, and impactful digital experiences.

In today’s age of information overload, we’ve always been attracted to finding better ways to simplify the communication of heavy content. There’s a rewarding challenge that comes from creating a great web site that can express so much through so little clutter.

Brand Strategy

Your brand is your business. A well-defined and executed brand strategy will impact all aspects of your business and will lay the foundation for digital transformation and enterprise growth.

Growth Strategy

It all ties back to revenue. We pride ourselves in the art and science of forming, implementing, and evaluating cross-functional decisions that enable an organization to achieve business objectives with legitimate strategies.

Digital Strategy

Our roots are steeped in deciphering a brand’s core audience and connecting through poignant visuals and messages in the appropriate digital channels to drive value. We were born from digital—it is our core capability of communication and essential for business growth.

Culture Strategy

Our culture transformation follows our proprietary process for purpose transformation. Custom technology and years of testing enables our tested strategies to ignite positive momentum in the organization and prepare the brand to be a reflection of its culture.

Channel Strategy

Where your message lives is just as critical as what you say and who you speak to. Our digital and brand strategists will unite to curate a channel strategy that is right for your business opportunity.

Market Strategy

All AxeDigital’s partnerships begin with tailored quantitative and qualitative research to better understand and articulate the challenge at hand, including audiences, competitors, and brand perception.

Quantitative Analysis

Our data science team uses web analytics, CRM systems, and other secure data sources to identify target growth opportunities and inform seamless, human-centered UI/UX design.

Branding

Whether you’re bringing a new brand to market or refreshing a legacy, we bring your brand strategy to life through visual identity, packaging design, logo design, and naming.

Brand Websites

As your modern-day business card, your website is a digital biopsy of your essence. Through qualitative and quantitative research and analysis, we distill the essence of your brand and express it through user-centric design to create a bespoke digital experience.

Product Design

Humans use the products we design, so we design our products for humans. Our human-led approach to product design, experience design and custom application development ensures our work is intelligently crafted, elegantly intuitive, and delivers on the value of the organization.

Ecommerce Platforms

Our approach to e-commerce is centered around humans purchasing through the platform. We craft tailored shopping experiences that users can seamlessly self-navigate and wholeheartedly trust.

UX/UI Optimization

We believe a seamless user experience requires adopting a culture of continuous improvement, where data and performance evaluation drive UI/UX optimizations at all touchpoints, from campaign landing pages to RFI submissions to homepages. Optimization only improves, it never ends.

Video Production

Video is more critical than ever. Our strategists and motion/video expert will partner with you to bring your story to life in a way that is relevant for your target and true to your brand.

Organic Search

SEO isn’t new; how we do it is. Our data analytics team formulate innovative strategies and cost-effective initiatives to maximize digital visibility on Google. We help our partners do the same.

Paid Search

SEM, PPC, or pay-per-click advertising, is a speed-to-market tactic to expand visibility to a target audience and gain a leg up against competitors. Our data-science approach helps increase both conversions and revenue for our partners from high-quality traffic.

Brand Campaigns

Based on in-depth research and analysis, we translate business strategy into world-class, insight-driven creative campaigns. We’ll guide you through the process, including ideation, design exploration, messaging strategy, use of influencers’ campaign landing page development, and optimization.

Digital Advertising

We were born from digital and it remains our core capability of communication. We activate all of our studios (strategy, brand, data analytics and technology) to work in harmony to deliver the right message to the right audience at the right time on the right platform.

Social Content Management

Our unique process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter, is led by our brand managers who reach new customers and improve and maintain a market reputation for our partners.

WordPress Development

The WordPress framework is the most prevalent content management system in existence and is used by over 31% of all websites all over the world. Our harmonious approach between our brand, design, and development studios allows for creative brand expression on the web.

Custom Application Development

Designing ideas from inception for new organizational processes is a passion of ours. We understand the implications of new businesses being are launched and procedures evolving. We design and build software to support the ever-growing needs of our partners’ businesses.

Why AxeDigital?

Value first approach

We spend time working on the business case to understand the goals of the organisation. This allows us to quickly assess where we should start to design and build new experiences in your digital business system to see the greatest commercial returns.

Ship fast, learn fast

Working fast in short cycles allows us to prototype and test our ideas rapidly. Getting new experiences into the hands of our users allows us to learn from our thinking, and make important improvements before we commit to software development.

We augment around you

Our multidisciplinary teams work best when they are able to augment around your people. We work together to define the problems and design the solutions we need to succeed. Working together allows us to coach by doing – leaving you more self-sufficient as we go.

We believe modern businesses conform to a new set of rules.

Our industry has changed dramatically since we built our first digital products back in 1999. Our attitudes, beliefs, and approaches have continually changed as we’ve adapted. Years ago, we recognized we need to design our company to constantly evolve so we can always help our clients and partners with their rapidly changing customer and market needs.

Businesses often feel a responsibility to have the answers to their problem already defined as they approach an external agency for advice. This is often very well meaning, but it restricts the ability of the agency to consult and do the right thing over the thing that has been asked for. Instead we spend time with our client partners in the problem space for longer. Yes, it can feel like a backwards step, but often the solutions are quicker, more creative and deliver a better outcome.

“It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do” – Steve Jobs.

Customers engage with brands over a host of media, marketing and digital touch-points. Crafting and understanding that experience such that we can persuade the individual to take the actions they want is the goal we are working towards. The visual design of course has to be beautiful and well considered, but beautiful design that is not useful can never be truly beautiful.

“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.” – Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute.

Software systems need to be able to pivot and change shape as your business and your market demands it. Thinking in terms of projects fundamentally hinders this ability. Projects are often fixed. Fixed scope, fixed price, fixed time. These hard parameters often lead to poor engineering standards – but importantly drives a lack of focus on what really matters. Delivering outcomes. Think instead of your software as a product which is continually improved and it will always be adaptable and drive the outcomes you need as your market shifts in the future.

“Building things is easy – building the right things is hard!” – Anonymous

Often businesses want to change a lot all at once when replacing old systems. However often we find only a fraction of the existing system holds the value to the organisation. The majority is either legacy or not used by customers. Therefore if we are change the most valuable things first, we will see a greater commercial return faster. Why change 100 things when you can change the right 10 things and see even better results?

“The Pareto 80/20 Principle; where 80% of the value comes from 20% work” – Joseph M. Juranof, Management Thinker.

“Building things is easy – building the right things is hard!” – Anonymous

Initiatives driven by the needs and wants of internal teams need backing up with insight and evidence from your customers, your market and from your commercial data. Projects that only have an internal lens will not be as effective as those that are insight driven and based on the wider needs of the organisation and the real needs of your customers. So we strive to validate your beliefs our ideas and with real people at every point in our relationship.

“If you don’t stop and look around once in a while, you could miss it!” – Ferris Bueller.

Business priorities have a habit of changing all the time. Detailed scoping documentation is often irrelevant once a true appreciation of what is needed start emerge from working together. There is little value in plodding along a project plan if we are heading in the wrong direction. That’s why developing an agile mindset to delivering the most important things in the order in which we discover them is vital to driving a successful outcome.

“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein.

a one-stop shop 😜​

A partnership of specialist businesses with skills to own every moment of the customer experience and build the right business for the future.

Media & Advertising

Digital product & service

Effective content & creative