Search Engine Optimization

We look at SEO as a long-term strategy, which allows us to achieve the best rankings in the most sustainable fashion. Trust our experienced SEO team for they are the best people to identify the lingering inefficiencies and provide suitable solutions.

Search Engine Optimization​ services

Skyrocketing Domain Authority.

We understand the common struggle of companies to rank well in google search engines. In fact, our clients asked for help with search engine optimization when we reviewed our services in 2015 to complement our website and app design & development offerings and emerged as a leading SEO company in Nairobi.

We are dedicated to helping our clients reach more relevant audiences through razor-sharp SEO strategies. Intrigued? 


We take pride in all of our designs. Everything is meticulously researched, planned, tested and designed to work and look flawlessly.

Landing Page Creation

From a local SEO perspective, but also from a specific keyword perspective, we want to create perfectly optimized pages that are lead generation machines. These pages are fine-tuned from an SEO perspective to be on-topic and optimized for conversions.


Our team ensures your website pages, titles, meta tags, content, and overall code structure is optimized for all your target keywords.

Link building services

Our team specialized in custom link-building outreach campaigns that acquire high-profile links to your website. Our outreach efforts are strategized to deliver on KPIs and designed to address your business needs.

OffSite optimization

We also ensure that you have a significant amount of inbound links from highly respected external websites to develop domain authority.

SEO Content marketing

We help in creating and distributing valuable, relevant and unique content across the web to help with awareness and link building.

technical seo audit

We help in creating and distributing valuable, relevant, and unique content across the web to help with awareness and link building.

Optimization for all your business needs.

We help websites start working hard for you. Having an online presence was the first step to expanding your services online, now you need to make sure your investment is optimized to get the search results you deserve. Our Search Engine Optimization services are catered to deliver results, no matter the type of business/services you provide.

International SEO

We’ll help you rank competitively at an international level for the best, most relevant search terms for your business.

local seo

Connect with local audiences through our local SEO services, which help get you in front of new customers that are nearby.

multi-location seo

If your business has multiple locations, we can offer SEO services that help you connect with your audience in each unique area.

branding seo

SEO and branding are more related than you might think. Because the way search algorithms rank quality impacts your SEO, your branding and authority should tie in to your SEO strategy a very big way.

ecommerce seo

Get a leg up on the competition in your eCommerce category with smart targeting and relevant SEO for your niche.

wordpress seo

If your site runs on WordPress and you’re looking for assistance with SEO, look no further. We know all the ins and outs that dramatically improve your website’s performance.

“A well-executed SEO campaign can have a significant impact on a businesses bottom line and outlive almost any other form of marketing and advertising campaign. This is why we take the time to carefully review and research current SEO activities as well as carefully audit our competitors to identify strengths, weaknesses and opportunities for our clients to improve website traffic and visibility.”
Director of Digital Marketing

Miss Wanjiku Mugo

Founder - Pona Pharmaceuticals

“AxeDigital has been able to unleash my business's potential. Their SEO services have transformed my local business traffic and has helped us maintain a steady stream of incoming business.”

what they are saying...
business strategy

The right strategy for your business.

There is no “one size fits all” SEO package. Everything we do is customized based on the client’s goals, current positioning, and resources. We also never say we can do something that we can’t. If we feel that the scope of the project is unlikely to succeed, we will not pursue it.

Our clients appreciate our attention to detail and passion for brand positioning. When a company wants to be found for one keyword search term, but not another, we take that feedback very seriously. Keyword intent is a real thing, and we take the time to heavily consider all the potential touch points and ways consumers may encounter our clients’ website.

At Crafted, we also have a specialty in executing “Local SEO” for businesses looking to attract nearby customers. This can work in tandem with other SEO efforts or as a standalone strategy for national and regional brands or retailers with multiple physical locations.

Our primary goal for any SEO project is to increase overall exposure for clients and to drive them the most qualified traffic possible. With each and every website project or mobile application we develop, the next conversation is always about marketing—which is why we decided to offer a strategic SEO service to help meet the needs of our clients at any stage in the SEO lifecycle. We pride ourselves on being transparent and on having the ability to clearly communicate and demonstrate the SEO strategy we plan to deploy.

1. in-depth audit

We begin each new project with an in-depth review of current website traffic sources, domain authority, page authority, keyword ranking, pages indexed in Google—and many other attributes.

2. why and how

We begin each new project with an in-depth review of current website traffic sources, domain authority, page authority, keyword ranking, pages indexed in Google—and many other attributes.

3. strategy

We then formulate a strategy that forecasts future events, milestones, and objectives and establishes clear metrics that will be our baseline upon which we gauge success.


We continue to optimize your keywords, establish new ones and begin our link-building efforts to further solidify your search results.

Stay up to date on all that is technology, and what’s happening in all of our digital endeavors.

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